Tower Transit Singapore wins Customer Engagement category at BritCham’s 18th Annual Business Awards


Tower Transit Singapore won the Customer Engagement category at the British Chamber of Commerce's 18th Annual Business Awards on 28 Sept 2017. Judge Phil Townend: "An absolute tour de force (excuse the pun) of a case study in multi touchpoint consumer engagement."


PUBLISHED September 29, 2017

Here’s what BritCham had to say about us:
Public transport operator Tower Transit Singapore applies innovative personalisations such as signature scents, special needs modifications and signage appropriate for the colour-blind to the everyday commute. These measures have vastly improved the travel experience for one and all.

Our judging panel looked for strong and publicly visible customer-centric values that generate demonstrable improvements to customer satisfaction and profitability. With customers at the heart of their business, Tower Transit Singapore have achieved “fantastic reach”, as pointed out by Judge Bal Bagary, Interim Country Manager, Barclays Singapore & CFO, Barclays Asia Pacific.

“An absolute tour de force (excuse the pun) of a case study in multi touchpoint consumer engagement. Bringing personality, technology and community activation to what has been a stagnant sector,” said Judge Phil Townend, Chief Commercial Officer at Unruly APAC. More info at http://bit.ly/2gHJBza.