Tower Transit signature scent!

Have questions on the launch of the Tower Transit signature scent launch onboard our buses?

Read on for answers from our scent partner, AllSense.

PUBLISHED March 27, 2017

Tower Transit Signature Scent

The scent is manufactured in compliance with the current Standards contained in the Code of Practice published by the International Fragrance Association (IFRA). IFRA Standards are based on an objective safety assessment of individual fragrance ingredients conducted by an independent Expert Panel. 

Conclusions from this process are used to establish safe use levels of fragrance materials. The Expert Panel assessments are based on all relevant data, including fragrance material manufacturer safety data, published data, and tests commissioned by RIFM itself. 

On the basis of evaluations of over 1000 materials, IFRA has banned or restricted the use of over 186 fragrance materials. Amendments to the Code are issued periodically, based on new scientific developments. These contain either new usage restrictions or revisions of existing usage restrictions. The IFRA Code of Practice is distributed worldwide and is in the hands of all member associations and their member companies, including many governments’ regulatory bodies and many other stakeholders.

What are the components of the scent?

Top notes — green, aldehydic, lemon, orange
Middle notes — floral, damask rose, eucalyptus, peppermint
Base notes — slang, sandalwood, galbanum, musk

Is the Tower Transit Signature Scent Phthalate-free?

Our fragrances do not contain carcinogens, phthalates, toxic materials or any known respiratory allergens.

Note: Some of the most stringent regulation on air care comes out of the US, thus the relevancy of using the US as a benchmark for air care safety.

Are the components of the scent organic or synthetic?
The scent is made from a combination of essential and man-made molecules. 

Note: Many organic/essential oils are not covered by the International Fragrance association, and for safety reasons, we do not use them. 

Will people with allergies be affected?

It is non-allergenic and complies with the most rigorous of regulations on air care products.

Ingredients of the Tower Transit Signature scent have been registered with the Environmental Protection Agency in accordance with the requirements of the Toxic Substances Control Act (TSCA). In addition, the components have been determined not to contain any carcinogenic materials defined by the National Toxicology Program (NTP), the International Agency for Research on Cancer (IARC) and the Occupational Safety and Health Association (OSHA). 

This fragrance is also in compliance with the California Safe Drinking Water and Toxic Enforcement Act of 1986, commonly known as the Office of Environmental Health Hazard Assessment (OEHHA) Proposition 65. We attest that this fragrance does not contain any Phthalates, materials derived from Animals, substances identified as a contributor to ozone depletion or items identified in the OSHA Z-List for airborne contaminants. This fragrance is compliant with Volatile Organic Compounds (VOC) regulations set forth by the California Air Resources Board (CARB).

Are all buses on the selected services scented?

Currently, 100 buses from services 66, 97/97A, 106 and 143 will be scented.

Are there going to be more scents to look forward to?

While the signature scent will be present all year round on selected buses, we are looking into the possibility of special scents for festive periods.

Will the fragrance be too overpowering?

The scent is designed to be subtle, rather than overpowering. However, we always encourage feedback about the scent from commuters!

Does the fragrance have any therapeutic effects?

Fragrance in general is shown to elevate mood, and have a calming effect for commuters.

The following elements in the Tower Transit signature scent have the following therapeutic effects:
Peppermint – enhances mental acuity
Ylang – promotes relaxation, and is actually commonly used in massage therapies!
Sandalwood – enhances concentration


For full Press Release: Click here.